Bay Roberts is located on the Avalon Peninsula. The town is connected by the new Veterans' Memorial Highway to the TransCanada Highway leading to all points in the province. The capital of Newfoundland and Labrador, St. John's is only 90 km away. Argentia, the eastern terminal for Marine Atlantic's Gulf Ferry Service is only 70km. away. The Burin and Bonavista Peninsulas, and Central Newfoundland, are all between two hour and five hours away from the town by highroad. This factor provides local businesses with easy access to more than half of the province’s population. As a result, the town is a center for major transportation and distribution, providing services for the Avalon Peninsula and surrounding areas.

The Town is on a large, deep water and sheltered harbour in Conception Bay.  Bay Roberts is the "largest commercial and retail center" of the region embodying all the social amenities necessary for a modern and progressive life style. A one hour drive on a four lane highway, connects Bay Roberts to St. John's (Newfoundland's Capital) and it's international airport.

Bay Roberts offers year round shipping services through its large port, which is similar in size to St. John's Harbour and which can accommodate the largest of ships. It is protected from ocean storms by Fergus Island at its entrance. The bay and harbour have clear shorelines, without rocks or headland protrusions. As a result of its size and outstanding features, it has been approved for anchorage by marine insurance companies.

Bay Roberts is an ideal location for those with cold storage and logistics needs. It is a central distribution point for cold storage products throughout all of the major markets of Europe, the United States and Canada.